Since 2014 I have served as Director of Video Services for the United States Tennis Association and US Open. This wide-ranging role utilizes the extent of my experience and capabilities - leadership, creative direction, direction, producing and copywriting.
Producing over 300 pieces of video content a year, we achieve our mission: Capture the Essence of the Game
It doesn't get much better than selling chocolate, and I enjoyed working with Hershey's for nearly a decade. Creating the "Life is Delicious" campaign for HERSHEY BAR, the long-running and extremely successul S'MORES campaign plus launch campaigns for HERSHEY'S DROPS and AIR DELIGHT.
Assured Guaranty is the nation's leading insurer of municipal bonds. Helping to improve America's future, and providing a rock solid investment in any financial portfolio. If only everything in life were as assured as Assured Guaranty...
My time as creative director for LEE JEANS saw both the Men's and Women's lines experience extraordinary growth. In fact, LEE is now the #1 selling Women's jeans in America.
LEE also underwent tremendous creative growth during this period - transitioning from traditional retail communications to insight-based work, bold digital initiatives and product innovation.
Did I mention I worked with Mike Rowe? I did. He's cool.
Tasked with increasing season ticket holders for the 2009-2010 season, we created the "Live the Game" campaign for the MIAMI DOLPHINS. Utilizing traditional media as well as customized digital and print experiences resulted in over 6,000 new season ticket sales, roughly $5 million dollars worth of growth. It was also a lot of fun.
As creative director for NYU Langone Medical Center I've created and overseen a massive flight of work across virtually every type of media. Encompassing nearly a dozen facilities, the good work being done at NYU can be seen throughout NYC every day.
My earliest creative work was also some of the most rewarding, working with the USTA to turn the US OPEN SERIES into must-see tv for sports fans. It worked. We saw viewership double within three years, and netted a incredible 6-year sponsorship with Olympus.
Serving as writer, director and producer on ads with the greatest tennis stars on the planet = dream come true.
Sometimes a client doesn't need an agency, they just need a big idea. That was the case for MSG NETWORK. Already a sports production and communications powerhouse, what MSG needed was a single message that tied together everything they offer - Knicks, Nets and Liberty basketball, 3 NHL teams, soccer, football, concerts and more. Not an easy ask, but that's what I gave them with the "NY Plays Here" campaign.
Every year the Self Transcendence Run puts a handful of men and women to the ultimate test - a 3100 mile race, around one city block. Sound crazy? It is. That's why we decided to make a movie about it.
What do you do when you can't afford to send your entire agency to Cannes?
Send a motley crew of junior creatives instead and have them send "video postcards" to the gang back home.
That's pretty much how this happened.
Not everything I make is ready for prime time. From brand essence videos, to Facebook, to the downright stupid - this is where you'll find all that "other stuff" I do.